Join the authorized executive program based on the laws of marketing science, from the people who brought you "How Brands Grow". Stop guessing and start growing using evidence-based principles.
Introductory How Brands Grow Programs with Justin Cohen
An exclusive opportunity to hear from a senior marketing science researcher. Limited complimentary seats available for these high-impact introductory sessions.
Executive Curriculum
A comprehensive deep-dive into the laws of growth. This is not about the latest fads; it is about empirical evidence and scientific laws.
The laws of growth
Mental Availability
Physical Availability
Distinctive Assets
World-Class Leadership
The Ehrenberg-Bass Institute is the world's largest centre for research into marketing. Learn directly from the pioneers.
Prof. Byron Sharp
Director
Author of the seminal "How Brands Grow". He has challenged the marketing status quo with scientific laws that have changed strategies for the world's biggest brands.
Prof. Magda Nenycz-Thiel
Industry Growth Professor
Leading expert on Distinctive Assets and Mental Availability. Lead author of "How Brands Grow Part 2" and "Building Distinctive Brand Assets".
Justin Cohen
Associate Professor
A key voice in translating marketing science into practice. Leading the upcoming executive tour in Dubai and India (Jan 2026).
The "How Brands Grow" series has been called the most influential marketing literature of the past decade. This program bring these pages to life, offering a structured environment to master the laws described within.
Essential Reading
Whether you are interested in the complimentary introductory sessions or the full executive program, our team is ready to assist you.
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